![]() ![]() “We’ve had to figure out ways to make our business more accessible, whether it be online, third-party, outdoor dining and curbside, we’ve had to adjust to all of that.” “We’ve always been in growth mode we’ve just had to pause for a few months,” Dollinger said. We found that people are comfortable with ordering on their phones and don’t need to be upsold online.”Īlthough the company right now is still primarily in the “biscuit belt” of the Southeast with locations mainly in Atlanta, Charlotte and Raleigh, they recently opened a store in Colorado and would love to one day expand to larger metropolitan areas in the Northeast like New York City. “ We were looking at different customer behaviors, because they were stuck at home and feeding a family of five now. “We were once a business where 70% of our revenue came from dine-in and now that number is cut in half,” Dollinger said in the video interview with Restaurant Hospitality. In this video, Daryl Dollinger, the president of Flying Biscuit Café’s parent company, Big Game Brands, discusses the company’s pivot to takeout and delivery during the pandemic, growth plan, and how they’ve stayed one step ahead in the growing breakfast concept market: But since then, they have turned the dial up on their digital presence and menu offerings: introducing an app, analyzing consumer data, and adding new menu items like chicken and waffles throughout the COVID-19 pandemic. “And that dream is coming true.The Flying Biscuit Café - a 20-unit, Atlanta-based Southern breakfast and brunch franchised concept - did not have an app before the pandemic began. “We always had a dream to open up our own place,” Rafiq said. Rafiq and his wife are excited to see their ultimate goal of opening a restaurant come to fruition. “We are very excited as well as humbled.” The Flying Biscuit Café kicked off its grand opening week with a series of specials and promotions, including selling its Famous Flying Biscuits for only $1 and giving free Flying Biscuit Café t-shirts and travel mugs to its first 100 customers. We were determined.”ĭespite the delays caused by COVID-19, the Flying Biscuit Café is now open for dine-in, delivery, carry-out and catering. The restaurant was originally set to open in November 2021, but due supply chain issues and labor shortages the project was delayed several months. Rafiq believes this restaurant will be successful because it provides a social atmosphere where customers can enjoy excellent service and delicious food. “Whatever breakfast places they have, they are very small – mainly takeout.” “Everyone was looking for some place where they can come to have fun,” Rafiq said. Rafiq said he thought Chapel Hill was missing a local breakfast restaurant where community members could gather, hang out and eat great food. But its variety of healthy, vegetarian and vegan options make it an inclusive choice for anyone wanting southern-style cuisine. The menu features southern staples such as chicken and waffles, fried green tomatoes and shrimp and grits. This new restaurant will be the chain’s fourth North Carolina location.Īlthough it's known for its all-day breakfast menu, Flying Biscuit Café is the perfect place to grab breakfast, lunch or dinner. “It was our dream, basically, to open a nice breakfast place for the beautiful community of Chapel Hill.”įounded in Atlanta in 1993, the Flying Biscuit Café is a national chain famous for its creamy grits and deliciously fluffy biscuits. “Chapel Hill has a lot of potential,” Rafiq said. After some research, they decided to open the Flying Biscuit Café in Chapel Hill. “We look forward to serving the beautiful community of Chapel Hill,” operating partner Tahir Rafiq said.Īs professionals with more than 15 years of experience in the restaurant industry, Rafiq and his wife Zinnia had always dreamed of running their own restaurant. The Flying Biscuit Café had its grand opening in University Place on Jan. The southern-inspired restaurant known for its all-day breakfast menu just made its Chapel Hill debut. Instagram: fluffy biscuits, creamy grits and delicious waffles? The Flying Biscuit Café has you covered.
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